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5 Easy Ways To Stay Ahead Of Your Online Competitors

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5 Easy Ways To Stay Ahead Of Your Online Competitors

If you want to know what your competitors are up to, these are 5 simple ways you can do it.

If you’re running a business, you need to know what your competitors are doing. And if you aren’t already tracking them—which is probably the case for most small businesses—you should. It can be tempting to assume that all of your competitors are equally busy and successful, but the reality is much different. While there’s no way to know exactly how many people are using your product or service in comparison to those of other companies, it’s still worth learning as much as possible about what they’re doing so that you can stay ahead of them:

1. Know your competitors.

2. Compare and contrast.

3. Track their social media activity.

4. Check out their email marketing strategy.

5. Create an email alert for them.

1.Know your competitors.

  • Know your competitors.
  • Learn from their mistakes, and do not make the same mistakes yourself.
  • Focus on what you have to offer instead of what your competitors have, or how much better they are than you in some area.

2.Compare and contrast.

Comparing and contrasting the competition is one of the best ways to see where you can improve. How do they make money? Why don’t they sell their product online? What are their strengths, weaknesses and opportunities for growth?
As you’re doing this research, be sure that you’re also asking yourself: “What does my business need?” and “Where does it fit into the market?”

3.Track their social media activity.

Tracking your competitors’ social media activity is a great way to keep an eye on what they’re up to. It can also be a useful way for you to find new ways of reaching out, as well as a great tool for monitoring what works and doesn’t work with your audience.
How do you track social media activity? There are several methods that are effective at finding information about the people behind the posts:
Using keywords in each post (e.g., “#meetingplanner”) – If someone mentions something related to meetings or planning tools, this can help you find more relevant content from that person or company
Looking up previous posts – You could look up tweets from their feed or see if there have been any recent blog posts published where they mention specific topics relevant to yours

4.Check out their email marketing strategy.

  • Check out their email marketing strategy.
  • Check out their email marketing content.
  • Check out the frequency of their emails, when they’re sent and what time of day they’re sent in relation to your audience’s preferences (if you know).
  • Look at the design of the emails that they send—does it look professional? Is it easy to read? Does it have a clear call-to-action or link button right on top so that users can easily click through from any page on your site without having to scroll all the way down past all those pretty pictures!

5.Create an email alert for them.

You can use a tool like Google Alerts to automatically track any keyword you want. For example, if you’re an ecommerce website and your competitors are selling similar products through their own websites, set up alerts for “eCommerce” and “shopping carts.” This way, when new content is published on the web about these topics (and it will be), then you’ll know immediately!
You can also set up an alert for specific domains: if one of your competitors launches a new product page or blog post on their site with some information about it—like how much they charge for shipping—you’ll receive an email notification immediately.

If you want to know what your competitors are up to, these are 5 simple ways you can do it.

Knowing your competitors is key to staying ahead. You can use these 5 simple ways to learn what your online competitors are doing, and stay one step ahead of them:
Use Google Alerts
Follow industry news sites like TechCrunch and Mashable
Subscribe to newsletters from industry leaders such as HubSpot or Marketo (see our content in action)
Search on social media platforms like Facebook, Twitter or LinkedIn for mentions of topics related to your business by searching “marketing” followed by a keyword such as “social media marketing tips” or “content marketing strategy”.

We hope you have found these tips useful. 

‘Like, Comment and Share’. It’s not necessary to do it every time but doing so will help build some social proof as well as get your followers interacting.

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